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Do you prefer canned or dry food? Which brand? There are so many different brands, shapes, and sizes of pet food to select from, and pet owners are given very little information to base their decisions on (apart from advertising) - it can be very confusing! Buckle your seatbelt, because depending on your knowledge of the pet food market, this could be a rocky journey! You are about to uncover seven well-kept secrets regarding pet food. Take a seat, brace yourself, and continue reading.
Science Diet "promises" 'precisely balanced nutrition through continuous research and the highest quality food backed by your Vets endorsement' and sells for around $21.00 for only a 20 lb bag. Beneful says it's 'Premium Dog Food for a Happy, Healthy Dog' and sells for around $18.00 for a 31 lb. bag. Then there are the pet meals that make the same claims - 'Premium Dog Food, Highest Quality' - yet cost $30.00 or more for a 20 pound bag. The same can be said for cat owners... Do you go with Whiskas, whose slogan is "Everything we do is about making cats happy!" or one of those high-end cat meals that make the same claim of a happy, healthy cat but cost three times as much?
With the ongoing pet food recall, pet owners are asking, "Has this food been recalled?" or "Is this food the next one to be recalled?"... "Is my pet safe?" This is perplexing! And terrifying! So, what should a pet owner do? Why not discover a few secrets? It's not nearly as perplexing if you've learned a few pet food secrets.
#1 Secret
All pet meals utilise descriptive adjectives like choice and premium, but only a few of them use premium or choice ingredients. The'secret' is that, according to pet food industry laws, no pet food can make any claims or references to the quality or grade of ingredients on their label or advertising. When it comes to pet food, the term "premium" does not necessarily imply that the ingredients are of the highest quality. Premium does not (cannot) describe the food, nor does it (cannot) describe the dish's quality. That's all it is: a marketing word. "There are no references to ingredient quality or grade," according to the pet food industry's own laws and standards (regulation PF5 d 3). As a result, phrases like premium, choice, or quality are simply marketing or sales buzzwords. They should not be regarded as phrases describing food quality.
Why shouldn't a pet food label be allowed to inform a potential buyer about the quality of its ingredients? Doesn't a pet owner have the right to know what they're getting? This brings me to my next secret...
Secret#2
For a moment, let me compare 'human' food to pet food. We all know that people food has different features. There's White Castle (I admit it, I love the little men!) There's also Outback Steakhouse (another favorite). Both places provide beef and potatoes. For less than $3.00, you can purchase two hamburgers and an order of fries at White Castle. A steak and baked potato will cost you roughly $16.00 at Outback. Both serve beef and potatoes, but you already know there are significant nutritional differences between a fast food hamburger and a steak, right?
The issue in the pet food industry is that most pet owners do not conceive of pet food in the same way. They do not distinguish between fast food types of pet foods and more nutritious sit-down restaurant sorts of pet foods. In reality, a young man performed this exact experiment with his own diet several years ago, consuming only fast food for 30 days. He gained a lot of weight in just one month of eating fast food three times a day, and his blood pressure and cholesterol readings skyrocketed. Consider your pet eating this type of food for the rest of its life.
Back to our two meals...if you compared a chemical analysis of your dinner at White Castle to a chemical analysis of your lunch at Outback, both would analyse with a proportion of protein, carbs, and fat. Whether you regard a steak at Outback to be of higher protein quality than a burger, it would still be classified as protein. The analysis does not assess protein quality.
So here's the deal...
All pet foods include a Guaranteed Analysis that details the protein, fat, fibre, and moisture content. The REAL key is in the quality of the protein, fat, and other percentages.

Chicken feet would test as protein in a chemical study of pet food, despite the fact that they supply very little nourishment. Furthermore, a cow that was killed (put to sleep) due to an illness that rendered it unfit for human consumption would analyse as protein, despite the fact that it could be regarded harmful for ingestion. Both chicken feet and killed cows are permissible ingredients and are routinely used in pet food. The key in the pet food market is that producers have an OPEN DOOR to where they get their ingredients. The sole exact requirement they must adhere to is that adult dog food must include 18% protein and adult cat food must contain 26% protein. Sources for those specific percentages include 'human quality' meat, chicken feet, euthanized animals, grain proteins, and even man-made artificial proteins, with numerous variables in between.
Pet food labels are neither required or permitted to disclose the sources of the requisite 18% or 26% protein. To make matters worse, quality-conscious pet food manufacturers - those who employ only human-grade ingredients - are not permitted to tell customers or potential customers that their products contain only human-grade components.
So how do you tell if your pet's food contains chicken feet, euthanized cows, or human grade ingredients?
#3 Secret
If the terms premium and choice signify little in terms of pet food quality, and some pet feeds contain chicken feet and euthanized animals, how can a pet owner know what they are feeding their pets?
Ingredient definitions reveal this enormous mystery. Unlike 'human' food, where you can pretty much judge the quality by looking at it, pet food is somewhat different. All 'human' food must adhere to strict USDA (United States Department of Agriculture) and FDA (Food and Drug Administration) regulations. The same cannot be said about pet food. Chicken feet and killed cows are not permitted in human meals for simple reasons: they have little nutritional value and may be harmful to consume. The same cannot be said about pet food. Knowing what components can be used in your pet's food is the only way to know if those chicken feet or euthanized cows are in it.
The typical pet food component 'Meat and Bone Meal' is essentially a mash-up of several unwanted byproducts from the human food industry. Components of'meat and bone meal' can include anything from cow heads, stomachs, and intestines to (horrifying but true) euthanized animals from veterinarian offices, animal shelters, and farms. In addition to the euthanized animals, the pet food contains the medication pentabarbitol, which was used to euthanize the animal. 'Meat and bone meal' may also contain leftover restaurant grease as well as sick (including malignant) meat tissues removed from murdered animals. In other words, this widely used component is a concoction of highly substandard and potentially hazardous byproducts of the human food business.
The pet food component 'Meat By-Product' or 'Meat By-Product Meal' is essentially synonymous with'meat and bone meal.' It is a low-quality pet food component that contains who knows what.
'Animal Digest' is another substance that is comparable to the ones mentioned above.
As for the chicken feet, they can be found in the ingredients 'Chicken By-Product' or 'Poultry By-Product' or 'Chicken By-Product Meal' or 'Poultry By-Product Meal'. These ingredients contain any leftovers from the chicken or poultry division, including but not limited to chicken feet, skin (including some feathers), chicken or poultry heads, and intestines. It makes no difference to the bird's health - sick, healthy, dead, dying...all are contained in these substances.
So, here's what you have to do...
BEFORE you buy felix cat food any pet food, turn the bag over and carefully read the ingredient list. The ingredients stated above would be listed among the first five or ten. If you see any of those ingredients, I recommend that you do not buy that meal. Remember that chicken feet and euthanized animals do have protein. All that is required in pet food is the proper analysis.
Another tactic used by certain pet food manufacturers in this area is the addition of grains and chemical additives to grain products to increase protein levels. Which is precisely the cause of the March 2007 pet food recall - artificial proteins. Two separate chemical additions were added to a grain product (wheat gluten, maize gluten, or rice gluten) merely to give a cheap protein. These additives had NO nutritional benefit for pets but were evaluated as protein. Thousands of pets died and countless others were ill because no one anticipated the problem of kidney and bladder obstruction caused by the combination of these two substances. Again, their trick is that the product must be tested for a specific level of protein - no one is compelled to give excellent meat protein.
Take notice of how many grains (corn, wheat, rice) and/or grain products (corn gluten, whole corn, ground corn, whole wheat, ground wheat, wheat gluten, rice, brown rice, brewers rice, soy, and so on) are stated within the first five or so ingredients. If you see more than one grain listed in the first five components, it means that this pet food gets some of its protein from grains.
Why is protein derived from grains crucial for you to understand? For starters, science demonstrates that both cats and dogs require and thrive on meat protein. If a pet meal obtains protein from grain sources, the creature will not get enough meat to survive. Second, if the grain goods are maize gluten, wheat gluten, or rice gluten, you run the possibility of compounds like melamime being added to them only to increase the protein analysis. Melamime, by the way, was one of the substances discovered to be the cause of the March 2007 pet food recall. And there's another issue with grains: aflatoxin. Aflatoxin is a lethal mould found in corn, wheat, and soy that is responsible for several other pet food recalls you may not have heard about. Diamond Pet Food included mouldy grains that killed over 100 pets before the product was recalled in December 2005 - all due to aflatoxin.
It is my suggestion that any pet food containing corn, wheat, or soy in ANY form be avoided. The danger is simply too great.